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1. Go Viral With Video Marketing
A powerful video can do wonders—no expensive ads needed. Just look at Dollar Shave Club: their first video earned 27+ million views and turned them into a household name.
But let’s be honest, the internet is flooded with videos—YouTube alone gets 500+ hours uploaded every minute! To stand out, your video must connect emotionally and motivate people to share.
Tip: Think funny, inspiring, or deeply relatable content—make your audience feel something
2. Launch Engaging Giveaways
Giveaways are a fun way to get noticed. Most brands run them regularly—and when done right, they spark big-time engagement.
Take Farfetch, for example. They created an interactive quiz where users guessed designers to win shopping vouchers. It made sharing fun and spread like wildfire!
Pro Tip: Track results closely. If your giveaway isn’t getting traction, maybe the reward isn’t tempting enough—or you need better promotion.
3. Offer Incentives for Social Sharing
Want people to talk about your store? Give them a reason!
Instead of just adding a social share button, offer rewards like discount codes or exclusive content.
Tools like Socialmonials help you integrate share-and-reward systems right into your site—making it easy for users to spread the word and earn perks.
Emoji moment: Sharing is caring—and even better with a coupon! 🎁
4. Use Referral Programs to Multiply Sales
Your happy customers can become your biggest marketers. Just set up a referral system that benefits both sides.
For instance, True&Co offers a $15 discount for both the referrer and the referred. Win-win, right?
The more tempting your reward, the more likely people will join in.
5. Collaborate With Influencers
Instead of spending years building an audience, borrow one! Influencers have loyal followings that trust them.
Audible teamed up with photographer Jesse Driftwood, who promoted the app as a tool for learning. Similarly, ASOS used live quizzes with influencers to build excitement and community.
No dev team? No problem. Tools like Kyleads let you create interactive quizzes in minutes.
Emoji bonus: Influencer collabs = instant reach boost! 🚀
6. Launch Smart, Data-Driven PR Campaigns
PR works best when it’s backed by interesting data.
For example, Canine Cottages measured dog heartbeats to understand their emotional reactions—adorable and scientific!
That creative angle earned them features in major UK outlets, driving both traffic and trust.
Use your own research or data to create compelling stories the media wants to share.
Track What Works (and What Doesn’t)
You can’t improve what you don’t measure. So track everything. Here’s how:
A/B Test your campaigns (headlines, images, offers)
Ask users directly through surveys for deeper insights
Spy smartly on competitors using tools like BrandMentions and ContentStudio
Use this data to refine your viral marketing approach—and avoid guesswork.
Let’s Recap
You now know 6 viral growth strategies:
1. Viral video marketing
2. Smart giveaways
3. Incentivized sharing
4. Referral campaigns
5. Influencer collaborations
6. Data-powered PR
Combine them with smart tracking and insights, and you’ll be ready to take your e-commerce game to the next level.
Your brand deserves the spotlight—go get it! ✨
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